CHBA Home Buyer Preference Survey – The Largest Market Research Study in Canada
SIGN UP ENDS DECEMBER 8TH
The CHBA has launched the fourth National Home Buyer Preference Survey in partnership with Avid Ratings Canada, and this is a valuable opportunity for home builder members from our local HBA.
If you participate in the survey, you will receive a custom report on what your customers said – free of charge. Plus you’ll get access to the full national report for only $195 (60% off), including online data access the Avid Reports analysis tool – so you can do custom analysis for your community, and take a close look at what different types on home buyers are looking for in q new home.
It is fast and incredibly easy to participate:
- Simply visit www.chba.ca/survey-participation, hit the “Sign Me Up” button and then fill in your registration form before December 8th – it takes about two minutes.
- After you register, you will receive a participation confirmation email and a data sheet to complete. Simply cut and paste the names and email addresses of your homebuyers over the last two year in Excel. Send this in to the email address provided, and you’re done!
Last year’s survey saw nearly 3,000 recent buyers take part – an excellent response rate. The more buyers who participate, the more valuable the data, so CHBA and Avid challenge your company to get involved this year.
This is a unique survey that focuses on the information you need to make better-informed design and marketing decisions. Participation is easy and fast, and you get market insights that are simply unavailable without spending tens of thousands of dollars on custom research.
The National Home Buyers Preference Survey covers more than 50 in-depth areas of home design, building features, buying preferences, marketing and demographics, including insights into what buyers are willing to pay for specific features.
The more builders in our local HBA who participate, the more value the survey results will have for all. Our local HBA is aiming to have the highest rate of builder participation in Canada for the 2018 CHBA Home Buyer Preference Survey. It’s easy to get involved: register here before December 8th.
Looking for more information?
Visit the CHBA National Website for detailed information about the survey, participation perks, the returned data you can expect, and pricing.